Push Messages: Best Practices to Keep in Mind

Through push messages, you're looking to capture the attention of users in a matter of seconds and ultimately "push" them back to your app. The next time you go to schedule a notification, consider these few pieces to ensure they're effective in reaching your church members.

Keep the Length of the Message Short and Sweet

Skip the "fluff" and keep your messages like a tweet–opting for clear and concise. Why is this important? Besides wanting to keep the attention of users, screen sizes dramatically vary among devices, making the number of characters crucial to avoid being cut-off. On iOS, the maximum amount tends to be around 120 characters while Android leans towards as little as half of that.

Aim to keep your message as short as 60 characters or less. Before scheduling your push notification, use a character counter like the one here to help with the process. If you can't cover what you would like in such a short message, consider linking to a feature with additional information.

Don't Press Send Too Often

If you’re sending pushes message several times a day, you may want to think twice. With tens or even hundreds of apps installed on a device, people can get overwhelmed with alerts. Although there's no magic formula, think about sticking with once a week to keep their attention.

Consider What Time It Is

It may seem simple but always think about your local time zone. With push notifications, phones will often sound to alert users, making it important to avoid late hours. Nobody wants to wake up in the wee hours of the night due to the buzz of their phone.

Some great times could be mid-day, to catch them during their lunch break or right after work as they're beginning to wind down for the day.

Use Words to Motivate

Your church members are looking for ways to stay engaged. In place of asking a question to provoke reflection, use action words to get users involved. Encourage them to check out your latest content and even go beyond a message only push. Use deep-linking to guide them to a particular feature that's relevant to the message and drive them back to your app. 

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