Your mobile app is an amazing resource for your church that can have a quick and meaningful impact. Like most things in life, however, its impact will be proportionate to the effort you put into promoting it. With millions of apps available today, it's important to make it easy to find, download, and use.
Below are 7 proven methods our church partners are using to drive awareness and adoption of their mobile app.
1. Mobile Browser Banner Ad
Including a mobile browser banner ad is one of the most effective and easiest things you can do to drive awareness and downloads of your app. It's safe to say that traffic to your website through a mobile browser is skyrocketing. By adding this banner, when users go to your website on their mobile phone, it will display a large banner highlighting your app and provide one-click download access. Learn more about how to add a banner ad.
2. Push Messages
A powerful tool for your church, push messages provide interactive, realtime updates on your ministry. App usage and giving have a direct correlation to push message activity as the messages often serve as a reminder of the church beyond Sunday. Once users have downloaded your app, using push messages helps to keep the app front of mind. Check out our team’s recommendation on best practices when sending push messages here!
3. Social Media
Visitors will often check out your ministry online before even stepping inside your doors. Facebook or even Twitter provide another way to discover what your church is all about, while current members can follow what is currently happening in the church and continue to build relationships.
4. Church Bulletin and/or Sunday Announcements
Paper bulletins and announcements continue to play a large role in the Sunday experience (for now). During announcements, encourage people to register for events right from their seat. Include the smart QR code on your bulletin. Make your app part of your regular weekly process. Anytime you reference your website, reference your app. In many ways, your app is better than your website because people can interact with it in the moment, versus hoping they remember to go to your website when they get home.
Inside Scoop: The Difference Between Your App and Website
- Websites are great for first-time visitors hoping to learn more about your vision, mission & message as well as to find practical information like your location, service times, and more.
- People love to scope out church websites before visiting in person. Your website is a digital front door, and your app is the bustling home inside.
- An app is one simple, safe place with direct access to everything the church offers. Regular attenders, members, admin, and staff gather here to connect with the message and others, give, volunteer, learn, grow and more.
5. Link on Desktop Website Homepage
Your desktop website is a great place to promote your app and linking directly to it from your homepage is important.
6. Make Your App Your One Stop Shop for all Things Church Related
Making your app the one stop shop for all things church related will help drive app engagement as well as make it even easier for your members to find what they are looking for anytime, anywhere. When making announcements about upcoming events, new sermon series and more, encourage your members to visit your app to learn more about these opportunities! This will help them get into the habit of turning to your app for all things church related.
7. Recruit a Team of App Ambassadors
App ambassadors are a team of individuals who know your app like the back of their hand! App ambassadors can help your church family get excited about your app. They can also help your members through the download process, opting into push messages and interest, creating a profile and so much more! Create a fun t-shirt or name tag for your app ambassador team to wear before and after service so they are easier to spot for any app related questions.