Your mobile app is an amazing resource for your church that can have a quick and meaningful impact. Like most things in life, however, its impact will be proportionate to the effort you put into promoting it. With millions of apps available today, it's important to make it easy to find, download, and use.
Below are some proven methods our church partners are using to drive awareness and adoption of their mobile app.
Mobile Browser Banner Ad
A mobile browser banner ad is one of the most effective and easiest things you can do to drive awareness and downloads of your app. It's safe to say that traffic to your website through a mobile browser is skyrocketing. With a banner, users that go to your website on their mobile phone, will see a large banner highlighting your app. They'll have one-click download access. Learn more about how to add a banner ad.
A powerful tool for your church, push messages provide interactive, realtime updates on your ministry. App usage and giving have a direct correlation to push message activity as the messages often serve as a reminder of the church beyond Sunday. Once users have downloaded your app, push messages helps to keep the app front of mind. Check out our team's recommendation on best practices when sending push messages!
Visitors will often check out your ministry online before stepping inside your doors. Facebook, or even Twitter, provides another way to discover what your church is all about. An active social media presence also allows current members to keep up with current happenings in the church and continue to build relationships.
Church Bulletin and/or Sunday Announcements
Paper bulletins and announcements continue to play a large role in the Sunday experience. During announcements, encourage people to register for events right from their seats. Include the smart QR code from your dashboard on your bulletin. Make your app part of your regular weekly process. Anytime you reference your website, reference your app. In many ways, your app is better than your website because people can interact with it in the moment.
Inside Scoop: The Difference Between Your App and Website
- Websites are great for first-time visitors who hope to learn more about your vision, mission & message as well as to find practical information like your location, service times, and more.
- People love to scope out church websites before visiting in person. Your website is a digital front door, and your app is the bustling home inside.
- An app is one simple, safe place with direct access to everything the church offers. Regular attenders, members, admin, and staff gather here to connect with the message, connect with others, give, volunteer, learn, grow and more.
Link on Desktop Website Homepage
Your desktop website is a great place to promote your app. It's a good idea to link directly to your app from your homepage.
Make Your App Your One Stop Shop for all Things Church Related
Make your app the one stop shop for all things church related. This will help drive app engagement as well as make it even easier for your members to find what they are looking for anytime, anywhere. When making announcements about upcoming events, new sermon series and more, encourage your members to visit your app to learn more about these opportunities! This will help them get into the habit of turning to your app for all things church related.
Recruit a Team of App Ambassadors
App ambassadors are a team of individuals who know your app like the back of their hand! App ambassadors can help your church family get excited about your app. They can also help your members through the download process, opting into push messages and interest, creating a profile and so much more! Create a fun t-shirt or name tag for your app ambassador team to wear before and after service so they are easier to spot for any app related questions.
If you have any questions or need help, send us a note at firstname.lastname@example.org!